Author Archive for James Glover
Are Mobile Ads Part of Your Marketing Strategy?
Once a Day Marketing™ featured video blog: Marketing with Mobile Devices Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at using mobile ads for your business. A recent WSJ article on the rise of Facebook’s mobile boom is a strong reminder that advertisers […]
Tracking Your Competition’s Pricing
Once a Day Marketing™ featured video blog: Pricing Your Competition Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are talking about checking in on your competition’s pricing. Pricing is a major part of the 7Ps of Marketing and there many pricing strategies available to you […]
Build Brand Confidence with Guarantees
Once a Day Marketing™ featured video blog: Build Brand Confidence with Guarantees Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are talking about guarantees and how they can enhance your brand and customer confidence. A guarantee is a formal promise that a certain condition will […]
Building a Successful Restaurant Brand
Listen to our featured “Ask Those Branding Guys” radio show podcast: Talking with 5 Star Burgers Owner Bob Gontram Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to launch a successful restaurant brand. On our radio show “Ask Those Branding […]
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