Author Archive for James Glover
Differentiating Through Your Core Competency
Once a Day Marketing™ featured video blog: Understanding Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is StrategicTuesdayand we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and […]
Inspring Your Marketing Ideas
Once a Day Marketing™ featured video blog: Inspiring Your Marketing Ideas Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you of the purpose of our daily blog and branding resources. We launched Once a Day Marketing™ to assist you in marketing and branding […]
Can Your Video Go Viral
Once a Day Marketing™ featured video blog: The Value of Going Viral Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at videos that go viral. This past week Chris Hadfield, a commander of the International Space Station, released his “Space Oddity” music video […]
Strategic Brand Analysis of Your Competitors
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Competitors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are continuing our three-part series on strategic brand analysis using David Aaker’s model. Today in part 2 we look at competitors. The two components of competitor […]
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