Author Archive for James Glover
Mapping Your Marketing Strategy
Once a Day Marketing™ featured video blog: Plan Your Work. Work Your Plan. Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of mapping your marketing strategy. You work hard to develop your product or service. Are you working just as hard […]
Using LinkedIn Notifications to Enhance Relationships
Once a Day Marketing™ featured video blog: LinkedIn Notifications Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing how to use LinkedIn’s powerful notifications feature to enhance your business relationships. As we have said many times, it is very important to cultivate relationships through […]
Strategic Brand Analysis of Your Company
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Self Evaluation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are concluding our three-part series on strategic brand analysis using David Aaker’s model. In part 3 we look at self-analysis. There are five components to […]
Using Out of Home Marketing
Once a Day Marketing™ featured video blog: Marketing Ecosystem: Out of Home Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand. Today we discuss Out of Home or what I refer […]
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