Author Archive for James Glover
How Strong is Your Brand?
Once a Day Marketing™ featured video blog: Brand Strength Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and […]
Don’t Let Social Media Overwhelm You
Once a Day Marketing™ featured video blog: Be Selective With Your Social Media Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at the initial launch of a social media campaign. In previous blogs we’ve discussed the importance of creating a social media campaign […]
Using Signage to Enhance Customer Experience
Once a Day Marketing™ featured video blog: Enhancing Customer Experience Using Signage Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how business signage can dramatically enhance customer experience. How many times have you been frustrated when a business doesn’t have adequate signage […]
Promoting Through Online Marketing
Once a Day Marketing™ featured video blog: Marketing Ecosystem: Online Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing online marketing, another of the nine marketing channels to promote your brand. With the growth of smart phones, iPads and wi-fi hot spots as […]
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