ARVRUS Virtual Reality 360 Marketing Platform
ARVRUS Provides a 360 Perspective
Listen to our featured Ask Those Branding Guys radio show podcast: ARVRUS Virtual Reality Marketing Platform
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a startup virtual reality platform company.
Joining us on-air was Elan Colello – CEO of ARVRUS. Based in Albuquerque, New Mexico, ARVRUS is developing a multi-channel marketing platform for virtual reality (VR) content. VR files are extremely large due to the 360° experience and today distribution is difficult. Elan and his team investigated the needs of this channel and created a process to solve the challenges of distribution.
To name the company, Elan conducted extensive research. ARVRUS includes “AR” standing for augmented reality (like google glass); “VR” for virtual reality and “US” because virtual reality is for everyone.
Virtual reality has been influencing our world since the 1960s. At that time the technology was not advanced enough to keep up with innovative ideas. Now large investment by Facebook and Google is changing VR usage.
Currently VR is being used by architects and home builders for modeling which provide customers with a 3-D perspective and demonstration of conceptual ideas. Stores are beginning to sell VR headsets, companies have dedicated VR services and even the ABQ International Balloon Museum has a large VR display. Future applications of VR technology include providing virtual medicine, education and other services to remote areas.
Elan described VR as providing a taste that can pique a viewer’s interest in vacation spots, filming locations, museums and non-profit activities. When used for marketing it increase website hits, viewing time and Google ranking.
Elan’s marketing goals for ARVRUS in 2017 include direct marketing to people who are already producing VR content. They are also seeking New Mexico investors however it has been a challenge since the VR technology market is not developed in NM yet.
ARVRUS’ biggest branding challenge is having a target market outside of New Mexico. To mitigate this, Elan and his team are differentiating themselves as thought leaders in the industry.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Promotion
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