Are Your Ads Reaching Your Target Audience?

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Action Wednesday and we are discussing whether or not your ads are reaching your target audience.

In our blog we talk a lot about creating the right brand image in the minds of your customers by sharing a compelling and consistent message about the benefits of your product or service. Your goal is to create top of mind or mindshare so potential customers recall your brand at the time of a purchase.

To spread your message you can use traditional marketing or the newer social media/inbound marketing. (Review on previous blog series on the marketing ecosystem.)

The important thing to remember is that every placement of an ad is designed to reach individuals with various demographics (age, marital status, education, income, etc.) or psychographics (personal tastes or interests). As you develop your advertising strategy and subsequent media plan it’s imperative that you know who your target market is to match up your advertising buy with potential viewers, listeners, readers or followers.

Just because you can place a billboard on the side of the freeway doesn’t necessarily mean you will reach your target audience. The same is true when using radio, television, magazine ads or social media channels. You need to know what kind of people will encounter your ad. For instance, if you release a 10 second video about your latest bifocal lenses using Vine chances are you won’t reach the AARP market because they haven’t discovered this trendy new social media marketing platform.

Common sense applies (and sometimes good market research) but the more you really understand who your target customer is the better your advertisement placement will hit its market. Spend a few minutes today reviewing your buys to make sure you do have proper alignment with your target audience.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Process