Are Customers Recalling Your Brand? (Smart Monday/Positioning)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall.

Brand recognition means potential customers have some understanding of your brand even if they don’t know where that awareness came from.

Recall is when customers can actually name your brand when thinking of a product category. Recall is important because customers must have your brand on their mental radar when making a purchase decision.

If you are doing a good job of branding your brand will always come to mind, ensuring you have a great chance of making a sale. All your branding efforts are designed to create recognition, recall and top of mind.

Watch our Once a Day Marketing™ video to learn more: Brand Recognition and Recall

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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Filed in: 7Ps of Marketing • Day of the Week • Positioning (Bonus) • Smart Monday