Angel Fire Resort – Year Round Adventure
Angel Fire Resort – a Winter Wonderland
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a New Mexico resort.
Joining us on the show were Spencer Weimer, Marketing Director for Angel Fire Resort, and their Publicist Krysty Ronchetti of SJ Communications. Angel Fire Resort in Northern New Mexico offers year-round outdoor adventure activities in a gorgeous mountain setting.
Spencer described all of the offerings of Angel Fire Resort including skiing, Nordic activities and snow tubing. In addition to their well know winter sports, the resort is also the #1 downhill mountain bike park in the southwest, has a private lake, an 18-hole golf course and a high elevation zip line.
Angel Fire differentiates themselves from nearby resorts based on unique ski-in, ski-out, night skiing and value price lift ticket attributes. To reach their target market with these messages, Angel Fire Resort uses print, TV and digital writer including bloggers. Family bloggers speak with a mom’s or dad’s perspective about their experience at the resort, a great way to connect with parents seeking a similar vacation.
Visitors to the resort come primarily from New Mexico as well as Texas and Oklahoma. Spencer indicated that Angel Fire is beginning to target potential guests in Southern Colorado with the value message.
To create memorable experiences for guests, Krysty shared that Angel Fire Resort hosts special events for college students and their Texas visitors. Other well received events include the annual downhill shovel races now its 39th year.
Even well-known brands have challenges, Angel Fire Resort continuously works to overcome the perception that all of New Mexico is warm and it does not snow. We can all help them with that – Think Snow!
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.
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