Keeping Your Brand Promise

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing fulfilling brand promise.

To determine whether or not you are fulfilling your brand promise, compare the expectations your customers have of your brand or product to their actual experience. Are you delivering? Are you exceeding the expectations of your customers? Are they having a great experience? If not, determine why not and make the appropriate improvements.

When you are meeting or exceeding your brand promise you should have many happy customers and lots of repeat business as well.

Watch our Once a Day Marketing™ video to learn more about: Fulfilling Brand Promises

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Process