Beals & Co – An Award-Winning Art Curator

Beals & Co. Showcases a unique Collection of Artisits

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a Santa Fe gallery owner.

Joining us on the show was Bobby Beals, Founder of Beals & Co. He is a fine art dealer and art events coordinator representing painters, sculptors, and photographers in the southwest. As an award winning curator, Bobby works with resorts, fine dining restaurants and real estate partners to create luxury experiences collectors will remember.

Bobby currently works with about 25 artists. He keeps the number small to enable him to get to know each one personally to understand their talents and aspirations. Beals & Co. differentiates through offering quality connections between the art lover and the hard-working, talented artists on their roster.

Bobby has expanded his business to include sub-brands as well. The need to create the Santa Fe Exports sub-brand arose when Bobby began working outside of New Mexico and wanted to incorporate the name of Santa Fe due to the strong recognition as an arts community. In the future, he would like to move toward having his name associated with all of his sub-brands. Glover remarked that this was something that could be introduced slowly over time to ensure a smooth transition for customers.

Glover and Beals also discussed how print media fits into the marketing mix. That Branding Guy commented that print is still a viable channel for many businesses, however, consideration should be given to the objectives of the marketing campaign and who the target audience is.

To get the message out about the Beals & Co Showroom, Bobby focuses on social media. This radio show was broadcast to his followers live via Instagram. A first for That Branding Guy!

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live on SantaFe.com

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Filed in: Place • Positioning (Bonus) • Product • Strategy