Exploring the Brand: New Mexico Museum of Space History

Marianne Tenenbaum • November 8, 2017 • 0 Comments

Outddor Displays at the New Mexico Museum of Space History

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a New Mexico Museum.

Joining us on the show was Chris Orwoll – Executive Director of the New Mexico Museum of Space History. The museum is located in Alamogordo in the southern part of the state and has been celebrating New Mexico’s role in space history for 41 years. They are one of 15 divisions under the Department of Cultural Affairs.

The NM Museum of Space History boasts numerous indoor and outdoor exhibits as well as a movie theatre and planetarium. Their Hall of Fame includes astronauts, rocket scientists and even author Gene Roddenberry. The one thing in the museum that Chris advises everyone to see is the guidance system from the Apollo missions. The most popular attraction right now is the Star Trek exhibit which includes a model “transporter.”

To get the message out about the museum, they partner with NM Tourism Department TRUE campaign and engage their audience on social media via Twitter and a Facebook page. Museum visitation has been building and the next milestone goal is to reach 150,000 annually.

The museum visitors are mainly from out of state. To reach this geographically diverse group, Chris is a regular guest on the Science Channel program NASA’s Unexplained Files among many other television appearances. This earned media supplements the museums small advertising budget.

Chris reiterated how important customer experience is. All of the museum staff are well versed in providing outstanding customer service to ensure visitors have great time at the museum.

Don’t miss this New Mexico gem, learn more about the New Mexico Museum of Space History at their web site nmspacemuseum.org.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Filed in: People • Physical Evidence • Product • Strategy
Tagged with: museum • new mexico