Equus: Branding a Unique Leadership Experience
The Equine Experience is one of many Equus programs
Listen to our featured Ask Those Branding Guys radio show podcast: Equus Santa Fe
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe leadership consultancy.
Joining us on-air were Kelly Wendorf – Founder and CEO of Equus and Scott Strachan – Chief Visionary Officer. Equus is a consulting firm offering an innovative, experiential self-mastery and leadership development approach for individuals and organizations. They assist people in accessing wisdom to solve their challenges differently and live more meaningful lives.
The Equus 11-acre campus is located just north of Santa Fe next to the Four Seasons Resort Rancho Encantado. The property was once owned by sculptor Veryl Goodnight who used buffalo as her model.
In their programs Equus partners with people through various types of experiences; one of their most powerful is an equine encounter. Glover commented that being known for such a unique offering may be a good way to stand out from the competition.
One target market of Equus is C-Suite influencers at large corporations to better enable them to connect with their teams and families. Equus also focuses on entrepreneurs and people in a life transition who are seeking a vision of what they want to do and overcome obstacles to move forward.
The marketing approach for Equus includes PR. Forbes recently published a piece about the company that grew out of a New Mexico Tourism Department contact who had a wonderful experience at Equus and was able to connect Kelly & Scott with Forbes. This earned media has resulted in additional visits and coverage. Glover noted that generating goodwill and ambassadors is essential for all brands.
Kelly shared her tip that one of the keys to successful media coverage is to be prepared with tools to guide interviews such as informational materials, images and FAQs.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2017 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Physical Evidence • Place • Positioning (Bonus) • Strategy
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