Arizona Chile Roasters – a Fiery Brand
Green Chiles Ready for Roasting
Listen to our featured Ask Those Branding Guys radio show podcast: Giery Brand: Arizona Chile Roasters
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a business that manufacturers a product that is key to the chile industry.
Joining us on-air were Daphne and Derryl McBroom – owners of Arizona Chile Roasters, located in Tucson Arizona. AZ Chile Roasters manufacturers both commercial chile roasters and table top models for home users. Roasters are designed to char the chiles on the outside and not cook them on the inside. Chiles are not the only food that is great to use, tomatoes and fruits such as pineapple and mango are delicious when roasted for a short time.
The McBroom’s were inspired to design the small roasters when home users outside of New Mexico who missed their green chile asked for the product. They sell more chile roasters outside of the Southwest to people who have relocated than they do in the area. A large portion of home-use sales are online.
AZ Chile Roasters markets at consumer food shows including the annual International Fiery Foods show in Albuquerque. In this environment, customers are able to see the quality of the product, how it works and ask questions.
In addition to consumer shows, Daphne & Derryl attend national produce and grocery trade shows where they focus on the commercial roasters. Both types of trade shows also present an opportunity to generate sales to other vendors.
AZ Chile Roaster engages their audience on Facebook, Instagram and Twitter. Branding Guy Glover suggested that videos on their website or You Tube would be a great way to share the experience of roasting chiles.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: General • Positioning (Bonus) • Strategy
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