Branding a Signature Community Event

Christmas on the Pecos

Listen to our featured Ask Those Branding Guys radio show podcast: Christmas on the Pecos 25th Anniversary

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an annual signature community event.

Joining us on-air was Lisa Boeke, Tourism Director at the Carlsbad, NM Chamber of Commerce. Located in the southeast corner of New Mexico, Carlsbad is home to the wonderful Christmas on the Pecos event. Participants enjoy a 45-minute boat ride on the Pecos River and experience more than 100 homes decorated for the holiday season forming a river of lights.

Christmas on the Pecos also features a Christmas Village offerings souvenirs and gift items. Local restaurants provide hot chocolate and dining for visitors. The event is celebrating its 25th anniversary in 2016.

Branding Guy Dave Hayduk worked with the Carlsbad Chamber to develop the strategy publicizing this year’s Christmas on the Pecos. Planning the campaign which features the 25th anniversary theme began a year ago. Marketing tactics include television, radio, print, public relations and social media. Carlsbad also participates in the NM True advertising campaign where they showcase the many local area attractions in addition to the national and state parks.

The Chamber of Commerce continues to enhance Christmas on the Pecos to keep it fresh and it has become a signature event in southeastern New Mexico. Key components of a signature event include appealing to residents and visitors as well as providing amenities and great experiences for all participants to drive tourism in the region.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: Physical Evidence • Place • Product • Promotion
Tagged with: Carlsbad New Mexico • Christmas on the Pecos • James Glover • once a day marketing