Share Your Call to Action

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the importance of knowing and sharing a call to action for your brand.

In the past we have spoken about the importance of good design for everything that reflects your brand including business cards, marketing material and website as well as the components of a great advertisement. Now we are focusing on message, specifically, the call to action.

Simply described, a call to action (CTA) is an instruction to your audience to make an immediate response or reply. Think of the many infomercials you’ve seen: Operators are standing by. Call now!

Call to action is what you want a customer or potential customer to do when they visit your website, social media sites, or read your marketing material and advertisements. You encourage them to take action now.

Understand what the call to action is in each one of these spaces for your brand and products/services. For example, the CTA in your ads may be to drive traffic to your website. The next step is to ensure that when visitors arrive at your website you are asking them to respond in some way such as featuring a particular product offering with easy ordering.

It is also vital to provide a great experience when you are directing customers to do something and they respond, whether it is in a brick and mortar location, on the phone or online. Review the process a customer will go through as a result of responding to your call to action. Ensure the interaction with your brand will leave a positive impression in their mind even if they don’t make a purchase this time.

Call to action is part of your brand promise, make sure you can fulfill that promise when you create the call to action!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Promotion
Tagged with: 7Ps of Marketing • call to action • Marianne Tenenbaum • once a day marketing