Building an Online Community with Your Customers

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing importance of building an online community with your customers.

Now more than ever it is vital to connect with your customers online. Customers and potential customers want to learn about your business, employees and products. Creating an online community can provide followers with insights into all aspects of your company and allow you to make an emotional connection. It can also be a means of communicating product information as well as specials and exclusive offers.

Once you establish a community on a platform like Facebook, you can promote it in clever ways such as stickers on packaging that invite customers to participate. Remember to be consistent. If you do decide to create online interaction with followers post something relevant that will resonate with your audience on a daily basis.

Responding to comments is another vital component of online interactions. Whether positive or negative, ensure you acknowledge customer comments and follow-up as necessary.

As you review your overall marketing campaign, evaluate the plan you have in place to entice your customers to interact with your brand through digital channels and technologies. Consider offering incentives and benefits to encourage customers to interact with your company through available digital channels.

Each new exchange is a great opportunity to build and strengthen your relationship with customers and fuel future sales.

Once a Day Marketing™ inspires clients to brand bold.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Inspiration • Knowledge • People • Place • Process • Promotion • Strategy • Tactics
Tagged with: 7Ps of Marketing • James Glover • once a day marketing • online community • that branding guy