Branding Carlsbad New Mexico
Carlsbad Caverns National Park, a Major Attraction for the Region
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding Carlsbad New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a New Mexico Chamber of Commerce.
Joining us on the show was Lisa Boeke, Director at the Carlsbad Chamber of Commerce. Carlsbad and Southeastern New Mexico are home to Carlsbad Caverns National Park and nearby Guadalupe Mountains National Parks as well as State Parks, Museums and unique wildlife.
Carlsbad was one of the one of the first areas to launch advertising under the New Mexico True campaign and aligns their marketing to the over-arching New Mexico truism of adventure steeped in culture. Southeastern New Mexico’s unique True attributes include being located in an area formed millions of years ago, the Caverns, Pecos River and Guadalupe Mountains.
Southeastern New Mexico is a drive market. Under True, the region targets advertising campaigns that appeal to military market segment as well as San Antonio and Dallas markets.
Carlsbad has a signature event called Christmas on the Pecos. In its 24th year, the event features pontoon boat river tours of approximately 100 homes that are decorated for the holiday season. The event is supported by the residents and businesses through volunteerism and an adopt-a-home program to ensure a great experience for visitors.
Carlsbad has faced challenges in community branding due to the proliferation of oil and gas industry activity. While the boom has brought more money to the community; business visitors utilize capacity that would ordinarily be accessed by tourists, driving up hotel prices. New hotels are opening in Carlsbad and the inventory of available rooms is growing. Restaurants and recreational activities are also expanding providing more to do for residents and visitors alike.
Lisa’s branding tip: work with a good advertising firm to obtain professional, unbiased advice. Make sure you do your research and chose an agency that knows your area.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Positioning (Bonus) • Promotion • Strategy
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