Branding An Insurance Agency
The Quezada Jacobs Family Insurance, an Allstate Affiliate
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding Quezada Jacobs Family Insurance
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a national insurance agency at the local level.
Joining us on the show was Ned Jacobs, principal at the Quezada-Jacobs Family Insurance an Allstate affiliate. The agency differentiates through extensive engagement with the community and is focused on giving back and aligning with causes that are important to them. Ned participates in the Friday Networking Lunch and sponsors speakers that will provide benefits to all of the members.
Over the past 10 years the insurance industry has undergone major changes due to the internet; it has become much more of a commodity. Ned thinks of his agency as a place where customers can obtain advice and have an expert assess their needs.
Quezada-Jacobs Family Insurance agency is part of the Allstate brand. The national company provides grants to local agencies that enable them to financially contribute and do more for the area they serve. This ties in nicely with the Quezada-Jacobs Family Insurance cause marketing. The local agency has a Facebook page and shares photos of the smiles they generate through their community activities.
Ned serves on the board of organizations he believes in. This reflects on the brand of his insurance agency and adds credibility that he is sincere in giving back to the community. Ned knows that gaining trust and delivering on his brand promise are essential to being successful in attracting and retaining customers.
One of the branding hurdles that Ned faces is the amount of information that is available in the marketplace. His tip is to stick with your branding efforts and be consistent.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
Filed in: People • Physical Evidence • Place • Positioning (Bonus) • Product • Strategy
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