Branding 5 Star Burgers Restaurant Chain

Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding 5 Star Burgers

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a regional restaurant.

Joining us on the show was Bob Gontram, Owner of 5 Star Burgers restaurant chain. Founded in 2008 they now have six locations in New Mexico and Missouri. 5 Star Burgers has developed a loyal following and was recently recognized for serving the best burger restaurant in Albuquerque by the Albuquerque Journal and ABQ Magazine.

Differentiation of 5 Star Burgers starts with the name, which sets the tone for what customers can expect of the food as well as the service. Bob describes his job as creating a company culture that is going to make employees happy and shared that the awards and accolades 5 Star receives is a direct reflection on the staff.

Gontram firmly believes that it is important for every brand to stay fresh. He recently updated the 5 Star Burgers logo to give it a more high-tech appearance and create visual appeal for Millennials.

That old adage of location, location, location is one of the keys to his restaurant success. Gontram shared that today’s technology makes it very easy to find the right spot as long as you know the demographic attributes of your target customers. This applies to any business, an easy access location where your target customers are is one of the most critical elements in building success.

Bob’s tip for those developing a new brand: Most important is to identify and confirm your definable point of difference, market that factor and put the appropriate advertising budget behind it.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

Filed in: General