Mobile Ads – The Latest Marketing Trend

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a new reported prepared by Mary Meeker of KPCB, a Silicon Valley venture capital firm.

In the 2015 Internet Trends Report released last week, Meeker provided a few reminders of just how large the social media audience and opportunities are:
• 2.8 Billion internet users (2014)
• 5.2 Billion mobile users
o 73% penetration of the population
• 6 of the top 10 most used apps are messaging apps

According to Meeker, internet and smartphone usage continues to increase as consumers become more and more engaged on these devices. YTD 2015, 51% of adults on social media are on a mobile device. What is even more interesting is that that 24% of media is viewed on mobile devices while only 8% of advertising is allocated to this channel. Meeker says this is a $25Billion opportunity for advertisers in the US.

The data indicate that advertisers are slow to respond to the change in consumer preferences, with 18% of media spending still going to print while only 4% of content is viewed in this manner.

If you are trying to reach consumers, it’s time to start adverting via the channels where your customers are and, as you can see is the statistics above, one of the clear trends is mobile.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Promotion • Strategy
Tagged with: 2015 Internet Trends Report • 7Ps of Marketing • James Glover • KPCB • Mary Meeker • once a day marketing • that branding guy