Creating Brand Love

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand.

The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over the competition and tell their friends all about it.

Starbucks, Disney and In-N-Out Burger are three brands that feel the love from their customers. Starbucks customers lineup to purchase that next brewed coffee, latte or Mocha Frappuccino; Disney fans are setting attendance records at Disney theme parks despite increase in ticket prices and a slow economy; In-N-Out Burger lovers will use Google maps to plan routes that pass by the restaurant just so they can grab a Double Double, chocolate shake and fries.

This brand love doesn’t happen by accident. Starbucks, Disney, In-N-Out Burger and other major brands work hard to create a memorable and rewarding experience for each and every customer. They understand the importance of creating the emotional bond with the customers that keeps them coming back again and again.

Whether customers love your brand or not there is always room for improvement. Use the 7Ps of Marketing to enhance your brand and make it a bit easier for your customers to love.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • People • Physical Evidence • Place • Positioning (Bonus) • Price • Process • Product • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • James Glover • once a day marketing • that branding guy