Branding a Successful Real Estate Developer
Luna Santa Fe, New Mixed Use Development
Listen to our featured Ask Those Branding Guys™ radio show podcast: Luna Santa Fe Development
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for office and mixed use properties.
Joining us on the show was Ken Joseph, developer of The Office Court and new Luna Santa Fe properties. The Office Court brand started in Chicago and expanded to Santa Fe in 1978 where there are three different locations along with one in Denver. The concept is designed for small businesses with spaces of approx. 1,000 feet.
Office Court differentiates through customer service, the experienced staff adds to the ability to maintain customer loyalty and offices that provide windows that open and beautiful landscaping appeal to tenants. Office Court is also flexible, accommodating businesses as they grow and is adapting to the changing working environment through office sharing.
When seeking new tenants, Ken advertises via the internet and commercial data bases. He is having a good experience building brand recognition using radio advertising. Ken believes there is no substitute for a strong network and maintains his real estate connections and makes cold calls to invite new tenants.
Luna Santa Fe is Ken’s newest development and is a mixed use community built on a downtown property with a long history in Santa Fe. The Luna District includes commercial and residential space. It is a high density urban location with 24/7 activity. Ken is working to secure a tenant for the Luna restaurant space and an announcement is expected soon.
Branding challenges include motivating people to change their habits and visit new retail spaces. Luna tenants have been engaged in collaborative marketing efforts to benefit all of the merchants. Ken’s tip for business who would like to strengthen their brand is: work to create opportunities wherever you can. One example is hosting the upcoming Bike & Brew Event, sponsored by Outside Magazine and the New Mexico Brewers Guild.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Physical Evidence • Place • Positioning (Bonus) • Product • Promotion • Strategy
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