New Mexico’s Film Industry On The Rise
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Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television industry.
Joining us on the show was Don Gray, contract location coordinator with the New Mexico Film Office. Don is currently providing location services for Hollywood producers and directors to attract all forms of media production to New Mexico.
Don shared that in 2002, New Mexico made it an economic development priority to build a thriving film industry. Providing production incentives and loans, combined with great locations and weather, the state started to attract Hollywood producers to shoot major motion pictures and television series in the land of enchantment.
Over the past 12 years, major movies and TV shows have been produced throughout the state and include: The Avengers, The Lone Ranger, Terminator Salvation, Indiana Jones and the Kingdom of the Crystal Skull, True Grit, Crazy Heart, Breaking Bad, Longmire and the currently airing Manhattan series.
Gray noted that incentives are important to pique the interest of producers in the world-class production services New Mexico has to offer including state-of-the-art production studios, top-notch crews, amazing locations, and all forms of digital editing for sound, music, animation, special effects and video. He stressed that Hollywood is a small community and it’s important to continue to deliver a superior product every time crews film in the state.
Don added that New Mexico’s future plans to build the production market include targeting electronic gamers and online movie makers. He sees New Mexico remaining as a major player in the ongoing production industry.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Place • Positioning (Bonus) • Promotion • Strategy
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