5 Marketing Tips for Mobile Devices
Reach Your Target Market Where They Are Likely To Be
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. We are discussing critical elements for effective marketing on mobile devices.
In today’s environment it is more important than ever to connect with your target market through the channels where they are receiving information; that means mobile devices. In the past we have discussed the gap between the amount of time users spend on mobile devices and the dollars spent to reach them via this channel. Now we’ll focus on what makes a great mobile web or in-app advertisement.
Mobile web or in-app ads should:
• Be innovative
• Integrate into customer habits
• Provide a unique experience to connect with your brand
• Deliver brand story with video
• Include a call to action
The television program Homeland, McDonalds and Taxi Trails (Stockholm) all have created memorable ads/experiences in this space.
When you are considering how to best allocate your marketing dollars, try creating a campaign that will reach your audience where they are likely to be.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
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