Archive for July, 2016
Creating a Community Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing effort […]
Using Technology to Enhance Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how they are used by businesses and consumers. These tools encompass […]
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