Archive for November, 2015
Re-Branding a Noted Cookbook Author
Listen to our featured Ask Those Branding Guys™ radio show podcast: James Beard Award-Winning Cookbook Author Cheryl Alters Jamison Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed rebranding with a well-known cookbook author. Joining us on the show was Cheryl Alters […]
A Quick Look at Pricing Strategies
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing pricing and how it is evolving in the marketplace. Two recent stories in the New York Times and on CNBC covered a lively mix of pricing strategies being used by major businesses. The NY Times article shared details of Joe’s […]
Branding Carlsbad New Mexico
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding Carlsbad New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a New Mexico Chamber of Commerce. Joining us on the show was Lisa Boeke, […]
Understanding Product Life Cycle
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are discussing the classic product life cycle and how that impacts your marketing. Products evolve a lot like people. They are born, grow, mature, age and then pass on. There are […]
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