Archive for October, 2015
What Is Your Brand Personality?
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are looking at brand personality. When colleagues think of you, what comes to mind? Are you seen as smart, friendly, adventurous, trustworthy or engaging? Your personality traits are what draw people to you; the same is true of the brands we embrace. […]
The Longevity of the MacGvyer Brand
Listen to our featured Ask Those Branding Guys™ radio show podcast: MacGyver Creator Lee David Zlotoff Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and longevity of the popular TV series . Joining us on the show was Lee Zlotoff, […]
Expanding Your Markets and Products
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing new products and expansion into new markets. New products create buzz in the market to keep a brand top of mind and boost sales. Analyze your products and markets and determine when to do the same for your business. […]
Branding WGN America’s Manhattan TV Series
Listen to our featured Ask Those Branding Guys™ radio show podcast: WGN America’s Manhattan TV Series Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of the WGN America television network. Joining us on the show was Brian Dollenmayer […]
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