Archive for September, 2015

Branding 5 Star Burgers Restaurant Chain

James Glover • September 29, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding 5 Star Burgers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a regional restaurant. Joining us on the show was Bob Gontram, Owner of 5 […]

Components of Great Ad Copy

James Glover • September 28, 2015 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the key components to creating a great print advertisement. The guideline is the 40/40/20 Rule and it’s very straight forward: • 40% of the ad should be about your target audience • 40% describing the offer • 20% […]

Albuquerque CVB’s Brand New Brand

James Glover • September 21, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Albuquerque’s New Brand for the Convention and Visitors Bureau Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for the City of Albuquerque Convention and Visitors Bureau. Joining […]

Is Social Enterprise Right for Your Brand?

James Glover • September 20, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning you should consider for your brand. A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human […]