Archive for June, 2015

Branding the Original Santa Fe Film Festival

James Glover • June 30, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: The Original Santa Fe Film Festival Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico’s original film festival. Joining us on the show was Nani […]

Social Media Branding Tips

James Glover • June 29, 2015 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about branding and harnessing the power of social media. Social media channels are an inexpensive ways to reach your target customers. Many businesses hesitate to jump into social media for a variety of reasons. There is a “fear factor” […]

Branding an Alien Beer

James Glover • June 23, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Sierra Blanca Brewery Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with a micro New Mexico brewery. Joining us on the show was Richard Weber, Owner of Sierra […]

Elements of a Great Video Advertisement

James Glover • June 22, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing the essential elements of a great video advertisement. Notice that I said video advertisement rather than television commercial. Keep in mind that your ad may not always run only on broadcast television or cable channels; it will be seen via YouTube […]