Archive for October, 2014
Branding a Unique Pharmacy
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Nambe Drugs Pharmacy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique Northern New Mexico Pharmacy. Joining us on the show was Tom Lovett, […]
You Should Be Using Proximity Marketing
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at proximity marketing. I read an article recently by Forbes contributor Greg Petro on how proximity marketing is becoming a major tactic to drive retail sales. For those of you new to the concept, proximity marketing uses wireless and […]
Considerations When Rebranding
Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on […]
Ensuring High Esteem for Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand […]
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