Archive for April, 2013
Create New Products to Leverage Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at whether or not you are taking full advantage of your brand recognition when you release a product. Brand loyalty is essential since today’s consumers will go into a store to look at a product, […]
Driving Customer Repeat Purchases
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company. Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company’s […]
Enhance Your Brand with Public Speaking
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are going to discuss the importance of becoming a public speaker. One of the best ways I’ve found to enhance my own personal brand is seeking public speaking engagements. There are many organizations in need of professionals […]
Crisis Management and Your Brand (Strategic Tuesday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management. Yesterday on our radio show “Ask Those Branding Guys” guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some […]
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