Archive for April, 2013
Keeping an Eye on Competition Using Social Media
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at why you should track your competition using social media. There are numerous benefits of following your competition’s social media efforts. First, you will learn exactly where they are creating a social media presence. You […]
Keeping Your Brand Promise
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing fulfilling brand promise. To determine whether or not you are fulfilling your brand promise, compare the expectations your customers have of your brand or product to their actual experience. Are you delivering? Are you exceeding […]
Tell Customers How Your Product Enhances Their Lives
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message. When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than […]
Creating Brand Relevance and Resonance
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are going to discuss brand awareness. Many companies feel that their product is for everyone and they should market to everyone. The reality is that awareness is not the main element in increasing brand strength; how relevant […]
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