100 Video to Enhance Your Branding Knowledge and Strategy

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am recapping 100 videos we have produced over the course of the year for Smart Monday and Strategic Tuesday.

Smart Monday is all about advice for enhancing your branding and marketing knowledge and Once a Day Marketing™ created 50 videos related to those subjects. Topics include defining brand and banding, USP and brand positioning. We also look at the 7Ps of Marketing, brand image vs. brand identity, recognition vs. recall, reach vs. frequency and brand strength vs. brand stature. Mindshare vs. market share is addressed as well.

Strategy Tuesday revolves around strategy you can implement to outthink and outpace your competition. We produced another 50 videos related to this subject in 2012. Topics include brand, product and pricing strategies. We also look at strategic planning and fundamentals such as mission and vision statements. We discuss developing winning cultures, the marketing ecosystem, building customer loyalty, defining overt benefit and also describe SMART goals.

It’s very easy to find Once a Day Marketing™ videos. Go to youtube.com/onceadaymarketing and then type in either Smart Monday or Strategic Tuesday in the search box and all of these videos will be displayed. I hope you have fun increasing your branding and marketing knowledge and developing new strategies to really take your competition on next year.

Be sure to seek out the complementary video to this blog where I summarize 150 videos from our Action Wednesday, Recon Thursday, and Digital Friday.

If you need any branding or marketing support, please contact me to discuss an online or onsite service engagement. You can always find that information at the end of this video. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we will see you next time.

© 2012 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • Day of the Week • General • People • Physical Evidence • Place • Positioning (Bonus) • Price • Process • Product • Promotion • Smart Monday • Strategic Tuesday