When To Outsource Your Branding and Marketing
Sometimes You Need a Little Help
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are starting a series of discussions all focused on practical advice you can use when you consider hiring experts to assist you with branding and marketing.
As a Once a Day Marketing™follower, you understand why branding and marketing are essential to the success of your business. To ensure you are moving in the right direction, evaluate the results of your efforts and determine if you are attaining the desired results.
If you aren’t achieving the results you should be and don’t have the resources or expertise in-house to manage branding and marketing efforts, you may want to consider seeking assistance from an expert.
Here are some questions to consider when determining whether or not you should outsource your branding and marketing:
• Do you have a marketing plan in place?
• Are you consistently implementing that plan?
• Do target customers clearly understand your brand?
• Are you satisfied with your creative material (website, ad copy, brochures)?
• Are customers responding by calling, buying your product, visiting your website, etc.?
If you are honest in your assessment, then you know if in-house branding and marketing is working or whether you should hire an expert to support your efforts. If you decide to hire outside assistance who should that be? When should you bring them in? What should you have them do?
Watch for more blogs in this series where we will discuss the different type of professional support and provide information to enable you to make more informed decisions regarding the expertise you want to outsource.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
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