Branding During Holidays

Once a Day Marketing™ featured video blog: Launching a Hallmark Marketing Strategy

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing the opportunity to market your brand during holidays.

With Independence Day approaching, this is a perfect time for you to develop a marketing strategy for your brand centered around the holidays. There are 10 national holidays proclaimed by the US government and numerous other celebrations such as Valentine’s Day, Father’s Day and Mother’s Day.

Begin considering how you can create marketing promotions for your business related to events on the calendar. Determine which holidays or celebrations are a good fit for your customers and design a campaign around that theme. Through this action you will create anticipation on the part of your customers for your next brand celebration.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Promotion