Branding a New Business Paradigm

Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Elastic Enterprise

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the challenges of branding a new business paradigm and the importance of “elationship”.

On our radio show Ask Those Branding Guys, we spoke with Dr. Nicholas Vitalari, thought leader and author of The Elastic Enterprise. Vitalari, who has been consulting with Fortune 500 companies throughout his career, observed that some leading companies such as Google, Apple and Caterpillar were able to grow their businesses even during hard economic times. He wondered why. His book The Elastic Enterprise answers that question. Hint: these companies have embarked on the elastic journey to eliminate corporate rigidity.

Ask Those Branding Guys also spoke with Vincent Wright, leading networker and brandergist. His company Brandergy.com, is a branding hub for top business professionals. Wright shared the importance of networking and defined “elationship”, a term he coined to inspire professionals to strive for business relationships to be more than just networking but to bring joy and elation to both parties.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Day of the Week • Positioning (Bonus) • Strategic Tuesday